William Meppem

http://www.flipp.com.au/sundries/WilliamMeppemFLIPP2BIO.pdf

viewed 6/6/10 at 11:18pm

This is the bio of William Meppem that can be found at http://www.flipp.com.au/william-meppem

Food, Lifestyle, Interiors, Production Photography

Suite 4, 1 Marys Place Surry Hills Sydney NSW 2010 Australia Tel +61 2 9043 3350 Skype:+ 61 2 8003 4667 Fax +61 2 8569 0126 http://www.flipp.com.au/

WILLIAM MEPPEM

Photographer

Travelling the globe for his various Asian, American and European clients, William is recognised as Australia’s premium lifestyle food and product photographer.

In his food and lifestyle imagery, William’s simple composition and an instinct for choosing the appropriate lighting combined to create images that bring the inanimate alive into an effortless moment of beauty. This effortless, deluxe aesthetic permeates his imagery, and also translates beautifully to his interior and hotels work.

Will has evolved a personal style that is simply beautiful. It is emotionally evocative and yet still essentially “in the moment.” With warmth and humour he is cleverly able to capture the subject in a way that makes it supremely desirable.

William’s first job was every young man’s dream, developing bromides part-time at Australian Vogue whilst studying an economics degree. Finding beautiful imagery more appealing as a vocation than financial theory, William moved out of the dark-room to develop a career of photographing gorgeous food, objects and places.

William worked in New York for 2 years extending his creativity and client base but was lured back home to Australia to start a family, and rediscover his love for the light and creative aesthetic that makes the Australian food and lifestyle photographers the most highly sought after internationally.

Whether shooting a new burger for a fast-food chain, or a garden party on the shores of Lake Como – William’s work always hits the right mark.

His food imagery make you hungry; his still life work makes you want to reach out and stroke them; his lifestyle-entertaining pictures inspire; and his travel stories can take away your breath!

ADVERTISING CLIENTS 1 Qantas 2 McDonalds 3 Domayne

4 Subway 5 Woolworths 6 Westfield 7 Jme Collection – Jamie Oliver 8 Van Huesen 9 Moet 10 United Airlines 11 Nestle 12 Wolf Blass 13 Holiday Inn 14 Pernod Ricard 15 Tip Top 16 Sydney Conventionn & Exhibition Centre 17 Vogels 18 Helgas 19. Orien Cruises 20. Simon Johnson 21. Birds Eye 22. Harvey Norman 23.

EDITORIAL CLIENTS 1 Australian Gourmet Traveller 2 Donna Hay 3 Inside Out 4 Good Taste 5 Delicious 6 Vogue Entertaining 7 Vogue Living 8 Vogue Australia 9 Harpers Bazaar 10 House and Garden 11 Real Living 12 Real Simple (USA) 13 Home Beautiful 14 Home Beautiful (USA) 13 House Beautiful (USA) 14 Food Illustrated (UK) 15 Martha Stewart – Weddings

- Kids - Everyday Food - Catalogue

16 Food & Wine (USA) 17 Oprah (USA) 18 Conde Nast Traveller (USA) 19 Travel & Leisure (USA) 20 Bon Appetitie (USA) 21 Redbook (USA) 22 parents (USA) 23 Elle (USA) 24 Jamie (by Jamie Oliver) (UK)

BOOKS 1 The Eastern & Oriental cookbook 2 Modern Greek 3 Arabesque 4 The Botanical 5 Bathers Pavillion II 6 Luscious Chocolate Desserts 7 Turquoise 8. Donna Hay – Kids 9. ACP Books – Tarts 10. BIG City Cooking 11. The glamorous soups of Italy

... and many many more.